Unilever’s online sales are growing at twice the rate of the global ecommerce...
Unilever’s online sales are outpacing the global ecommerce market, propelled by growth from the UK, Ireland and France.The world’s second biggest ad spender said ecommerce sales across its business...
View ArticleMashable fuses native ads and commerce for online shop
Mashable is bringing native advertising and commerce together in the hope that the union can expand the reach of its brand.The media owner is opening the virtual store on its site on Cyber Monday (30...
View ArticleAlibaba goes after counterfeiters by hiring former Apple investigator
Chinese e-commerce giant Alibaba has hired Matthew Bassiur as vice president, head of global intellectual property enforcement, to lead its team that is dedicated to anti-counterfeiting and IP...
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Nike backs its ecommerce sales to go from $1bn to $7bn by 2020 using...
Nike currently makes just over a billion dollars annually through its ecommerce channels and expects upcoming investments over the next four years to push it to $7bn.It’s an ambitious target for the...
View ArticleGame's troubles intensify following plummeting shares as gamers turn to...
Game has issued a profit warning today (23 December) following worse than expected sales in the lead up to Christmas, adding to months of underperformance which the retailer’s marketing has struggled...
View ArticleData shows January is not such a 'slow month' for consumer spending...
Data released today (4 January) by eBay Advertising offers insights into the January mindset of consumers, with the company also classifying shoppers during this time into three broad categories:...
View ArticleNestle braced for a resurgence in performance marketing as ecommerce becomes...
Nestle is braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focusThe proliferation of online shopping and the resulting need for marketers to optimise the...
View ArticleThe fusion of the IoT and digital money tipped to allow FMCG brands to direct...
From virtual buying assistants like Amazon’s Alexa to cloud currencies, the intersection between connected devices and peoples’ concept of money is set to hand FMCG companies a chance to sell their...
View ArticleDiageo on the hunt for digital and ecommerce boss for Europe
Diageo is searching for a marketer to spearhead its ecommerce efforts throughout Europe after its former specialist left less than a year into the role.The Smirnoff maker has an interim in place while...
View ArticleWhy Nike has finally hired a chief digital officer
Nike has named its first digital officer, quickening efforts to adopt a digital mindset at the heart of the brand for the first time. Head of global strategy and development Adam Sussman takes on a...
View ArticleAlibaba surprises the market by buying 33 million shares in Groupon
Last week, Alibaba revealed in an SEC filing that it had bought a 5.6 per cent stake in social deals site Groupon, driving-up share prices for the previously troubled internet retail giant.The...
View ArticleFigures reveal mobile accounts for 51% of UK ecommerce sales
Mobiles and tablets now account for more than half of all online sales in the UK according to figures released by IMRG and Capgemini this week.During the period of November 2015 to January 2016, 51 per...
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B2B's biggest battle: How Amazon and Alibaba are revolutionising B2B...
By 2020, global online business-to-business retail sales will be more than double that of consumer retail, according to growth experts Frost & Sullivan, accounting for $6.7tn of revenue. At the...
View Article'All buyers are human first': How Western Union's B2B brand is...
Located just east of the Rocky Mountains in the state of Colorado, Western Union was founded in 1856, a time when ‘branding’ more commonly referred to the practice of searing the hides of livestock...
View ArticleAmazon to trial a shoppable live fashion show
Amazon is set to roll out its first ever shoppable live-stream this evening (Tuesday 8 March) in a show called Style Code Live.With the move, the etailer has adopted the a QVC-like style shopping...
View ArticleCoca-Cola shares its vision of advertising in a connected world
Coca-Cola has admittedly “beaconed the hell out of” its products but is now redoubling efforts to connect and manage all those touchpoints to try and make it easier for consumers to purchase its brands...
View ArticleBMW says people are buying luxury cars online as it plans first marketing...
BMW is plotting the first marketing push for Retail Online, its fledgling e-commerce platform which it claims – perhaps surprisingly – is performing well since the launch last year.The online store...
View ArticleAlibaba-owned Tmall debuts luxury channel via shoppable live-streamed catwalk...
Alibaba’s Tmall has partnered with Chinese flash sale brand Mei.com to create a new channel, the Tmall Luxury Flash Sales Channel.The launch was promoted via a celebrity-heavy catwalk event that was...
View ArticleASOS pulls local China offering after less than 3 years
ASOS has decided to pull out of running a dedicated China business, less than three years after it launched into the market.According to the Guardian, ASOS spent £10m trying to make a mark in China,...
View ArticleAlibaba eyes Southeast Asia ecommerce growth, taking a majority stake in Lazada
Alibaba has acquired a majority stake in Southeast Asia-based ecommerce platform Lazada, stating that it expects to see strong growth in the region.The transaction values Lazada at around $1.5 billion...
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